Mis at Coca Cola

Management Information Systems at The Coca-Cola Company Lewis Bianco Professor Rampersad CMS 315 Due: 12/7/10 As a world-wide leader in the soft drink and beverage industry, Coca Cola maintains a vast corporate and industrial structure which serves to run the business as smoothly as possible, and enhance all around internal performance. To make this happen, and to grow to where Coca Cola is as a business today, they have amassed a large variety of products, and reached deeply into the global market with these products.Some useful stats which help to realize the corporate landscape of The Coca-Cola Company are as follows: as of 2009 the company employed 92,800 people, featured a line of 3,300+ beverages, boasted 48 consecutive years of increased dividends, and had its products being sold in over 200 different countries (The Coca-Cola Company, 2009). However, all of this expansion and growth as a business could not take place without significant internal structuring.The corporate struc ture of Coca-Cola utilizes a mix of high end technology and computer systems, collaboration with bottling companies and retailers which exists on a large and impressive scale, as well as a massive focus on advertisement that is constantly on the competitive edge and the horizon of social developments in order to represent their products most efficiently to customers.Customers are of course, the final and most important link in this chain, and Coca-Cola has excelled at finding new and creative ways to reach its customers, while at the same time growing and expanding as a business in order to retain its position as the global leader in its industry. An example of Coca Cola’s extremely large dominion over the beverage industry comes in the form of a statistic, one of several important statistics found on the Coca Cola corporate website which states that according to a 2009 study, people worldwide consumed an average of 1. billion servings of Coca Cola products per day (The Coca- Cola Company, 2009). In order to manage all of this capital effectively, Coca-Cola employs a highly technological, highly structured system that includes 300 bottling companies independent of Coca-Cola. The company works essentially by producing the syrups, concentrates, and base products used in Coca-Cola beverages. This is the main purpose of the Coca-Cola Company, along with advertisement and management. After the syrups and bases are manufactured, they are shipped to any of the 300 bottling companies, who finish and package the final product.In this way, Coca-Cola is able to exist on a global level, while still working with local bottling companies. This is an efficient way to manage such a huge distribution operation, and although corporate oversight obviously still exists to a certain extent, it breaks the huge process of distribution up into smaller, more manageable chunks which improve the over-all efficiency of the company. Bottling partners are for the majority not owned b y Coca-Cola, and the company prides itself on allowing bottling partners to work completely independently in most cases.An important stat which highlights this corporate relationship between Coca-Cola and bottlers can be found in the Coca Cola 2007 Investor’s Review, where in a pie graph entitled â€Å"Company’s 2007 Worldwide Unit Case Volume by Bottler Relationship† it shows that a majority 54% of its bottling operation is in non-controlling equity interest. The other portions of Coca Cola’s unit case volume are as follows: 25% – no ownership interest, 10% – controlling interest, and 11% – â€Å"other† which includes foodservice operations as well as the production of juice and sports drinks (The Coca-Cola Company, 2007).As we can see, the importance of these â€Å"bottling partners† cannot be underestimated, as it is their responsibility to manufacture the product and package it to vendors, who are the next key member in the structure of The Coca-Cola Company. The vendors are less intimately involved with the workings of the company as a whole but are equally important as it is their job to actually sell the products to customers. In this way, we see that the organizational structure that exists from within and without The Coca-Cola Company is elegantly simple, and is prosperous for bottling companies who are allowed to take part in the ompany without being owned by it. This is definitely something that most consumers don’t know about Coca-Cola, but it is a defining factor that makes the company what it is today. It is obviously important to understand how this relates to management information systems and in the sense of that term, without such systems in place the process by which information is gathered that is needed to make decisions on behalf of 300 independent bottlers as well as retailers would be a much less easily manageable task.The Coca-Cola Company also has a unique relations hip with its retailers and vendors, the people who actually sell its products. Through Coca-Cola’s superb information management, they are able to reliably track information about their products and make adjustments to their business strategy accordingly online accordingly. We see that management information systems are perfectly suited to a task like this as it allows Coca-Cola to gather bulk data on sales and details on the nature of those sales.This insight into the market is a big reason why it is possible for Coca-Cola to operate on such a large level with independent businesses working together in this way. The information gained through the use of management information systems is utilized by Coca-Cola in several different levels of the business structure which was mentioned in detail earlier.A simple and effective way of summing up this process is laid out in the publication â€Å"Management Information Systems, Controller’s Handbook† by the where it sta tes â€Å"MIS also enhances job performance throughout an institution. At the most senior levels, it provides the data and information to help the board and management make strategic decisions. At other levels, MIS provides the means through which the institution's activities are monitored and information is distributed to management, employees, and customers. (Comptroller of the Currency Administrator of National Banks). With this information, and general knowledge on the matter it is easy to see that this method of gaining large amounts of data is becoming an industry standard by necessity and those businesses who utilize management information systems will have a competitive edge in their markets. This is due to the foresight that this data offers into who is buying products, how many are being bought, and where they are being bought.Another important area where management information systems come into play with The Coca-Cola Company is that of online sales, and especially in to day’s market no major business can afford to disregard this tool. As many companies do in today’s industry, Coca-Cola chose to find another business to help organize and run their e-commerce sector. This company’s job is to essentially serve as a massive inventory center for Coca-Cola, in order to help with their distribution and shipping of products that customers may buy online.The shift towards the importance of e-commerce created a change in the marketplace that successful companies were able to adapt to early on. The most noticeable change that companies had to undergo after the rise of e-commerce was the fact that focus and control shifted from the retailer to the customer in online markets. No longer were retailers allowed to choose the hours during which customers could purchase things, and the demand could not be affected by how much any given retailer ordered for stock.With the online shopping experience, the companies themselves had to bend to the wil l of the customer in an even more in depth way than ever before. With this challenge of course came the necessity for increased data from online sales. A company like Coca-Cola has prospered very well from a combination of using all possible information to react to the changing market, as well as utilize some of the same practices that make them so successful with offline sales.Perhaps the biggest perk to having the internet at Coca-Cola’s disposal for the purposes of collecting and utilizing data is the fact that the speed of the internet can make for a much smoother over-all operation. As it is stated in the book â€Å"E-Commerce† by Ritendra Goel, â€Å"delays in inventory tracking and management can ripple from the cash register all the way back to raw material production, creating inventory shortages at any stage of the value chain.The internet promises to increase business efficiency by reducing reporting delays and increasing reporting accuracy. Speed is clearl y the business imperative for the value chain† (Goel, 2007). This is a very important concept to understand as it shows how important the collection of up to date data is for a company like Coca-Cola, especially when the nature of their corporate structure contains over 300 independent bottlers and even more numbers of vendors and retailers. Effective management of all of this data is what allows this unique structure to prosper.Being a global leader in its market, The Coca-Cola Company is in a unique position as a business. It has over 80 years of history behind it, and in that time has grown to become one of the most recognizable names in the world when it comes to beverages. Because of this, they can accelerate past much of the research and development that younger, less established companies must undergo. However, with such a huge business, the need for effective and fast data collection and storage is absolutely imperative.The unique structure of the business, with Coca-C ola primarily making syrups and concentrates, while 300 bottling companies make the finished product calls for even more careful management and analyses of this data in order to turn these numbers and figures into profit. After researching into what makes this company tick it is easy to see how Coca-Cola has become so successful in today’s market.Bibliography Comptroller of the Currency Administrator of National Banks. (n. d. ). Management Information Systems Controller's Handbook. Retrieved December 2, 2010, from Office of the Comptroller of the Currency : http://www. occ. gov/static/publications/handbook/mis. pdf Goel, R. (2007). E-Commerce. New Age International . The Coca-Cola Company. (2009). Growth, Leadership, and Sustainability. Retrieved December 2, 2010, from The Coca-Cola Company: http://www. thecoca-colacompany. com/ourcompany/index. html The Coca-Cola Company. (2007). The Language of Refreshment 2007 Annual Review . Executive Communications, The Coca-Cola Company .

Columbian Exchange

The Columbian Exchange â€Å"Christopher Columbus sailed the ocean blue in 1492† is a common expression used today about the discovery of the Americas. What happens after the discovery of the Americas? Transculturation. This is the mixing of cultures in which both sides change in one way or another (Murphy, 1-14-13). The Columbian Exchange happened when people from Europe and Africa settled into Latin America and the Caribbean after the discovery of the Americas. The Columbian Exchange brought over diseases to the Americas, plants and animals, and the exchange of silver.The colonization of the Americas made exchanging animals and plants happen daily. Sugar was one plant that was brought over. Sugar was brought over to Brazil from the coast of Africa (Crosby, 69). Towards the end of the 16th century, Brazil became the biggest producer of sugarcane. At first, sugar was only bought by the rich but over time it was an important crop in everyone’s day to day life. Sugar coul d be boiled down into concentrated, making it easy to fit in ships, causing it to become the cash crop for centuries (Chasteen, 24).Brazil was producing 57, 000 tons of sugar annually in 1610, in which the English started to produce sugar which drove the production down in Brazil (Crosby, 69). Sugar created harsh working environments and ended up having slaves do all of the work. Slaves were purchased and brought in from West Africa (Wolfe, 150). Maize, potatoes, tomatoes, and many other plants were added to European and Africa diets. Many crops that exist in European nations have come from the Americas during the Columbian Exchange.Tomatoes were grown in the Americas before they made their way to Italy. Italy is known for their food that uses tomatoes and many people think that the tomato originated in Italy. The tomato got brought back to Italy throughout the trips from the Americas. Maize was introduced to Asia in the 16th century, which was a factor for population growth in Asia (Crosby, 65). As Winn states â€Å"But not much of the Columbian exchange was not positive for the indigenous people of the Americas† (Winn, 43), most of the Columbian exchange was lop sided.Europeans and Africans got the better end of the Columbian exchange due to the fact that they transferred many of the diseases instead of receiving them. Along with plants, imported animals arrived in the America during Columbus’s second voyage in 1493 (Crosby, 75). Horses, dogs, pigs, cattle, chickens, sheep, and goats all arrived in the Americas in the 16th century. Pigs were the first animals to blow up, with 30,000 pigs in Cuba by 1514 (Crosby, 76). Cattle, like pigs, reproduced in great numbers and quickly adapted to the new environment.All of these animals were used some way or another to produce a profit. Skin became the biggest export from America to Europe after colonization to the America’s happened (Murphy, 1-23-13). The fat was used to produce animals and sheep were used to produce clothing (Murphy, 1-23-13). Horses gave Bernal Diaz the advantage in defeating the Aztec to claim Mexico. Cattle provided meat which would not have been there if it wasn’t for the colonization. The Spaniards realized that silver from the America’s could bring them indefinite money, while the silver lasted.There was virtually no silver being exported from the Americas to Europe before Columbus discovered the Americas. At the beginning of the 16th century, silver production in the Americas started to sky rocket due to the Spaniards discovering the benefits of silver. In the 1540’s, a silver mine located in Potosi, Peru was opened up by the Spaniards (Chasteen, 50). The town of Potosi blew up due to this new economic growth that was happening. The working environments were harsh; men had to carry pounds and pounds of silver down the mountain (Murphy, 1-28-13).From 1503-1660, 700 million pounds of silver gets exported from the Americas to Europe (Murphy, 1-28-13). The problem with silver is that it has boom and bust cycles, where one year silver may be at its all-time high and the next the economy takes a beating. The money being made was through the taxing of this silver. The exchange of silver brought the Americas and the rest of the world together. This was due to the trade that was happening with the silver. The crown in Spain received around 40 percent of all the silver profits (Wolfe, 139).The crown received this money due to the royal fifth or settlement of American taxes (Wolfe, 139). Around 30 percent of the silver was illegally traded to the crown did not receive that money (Murphy, 1-28-13). No food is able to grow at Potosi so all of it had to be imported from other countries. This created huge trade relations across the world. The food from Potosi would be imported from elsewhere because it was cheaper, causing the prices to rise in the Potosi economy (Wolfe, 139). In the early 1800’s, the silver ran ou t and the town of Potosi went down with it.This shows how much the Spaniards had an impact on the Americas, Peru in this instance. The diseases that Europe and Africa brought in during colonization to the Americas were the biggest negative impact of the Columbian Exchange. Diseases wiped out populations in the Americas. Native Americans had no immunity towards the diseases that were coming in. Diseases like smallpox, measles, malaria, plague, and many others were killing native people uncontrollably. In lower and upper Peru, the population declined from 5 million to less than 300 thousand in 1780-1790’s (Wolfe, 135).As shown in this quote by Winn â€Å"The result was the greatest demographic disaster in history† (Winn, 43), this epidemic effected wherever colonization happened in the Americas. The old world diseases were not intentionally spread to the Americas but were a side effect of transculturation. The Columbian exchange was a major factor in the Colonization of the Americas. New foods were exchanged between the Americas and Europe and Africa. Animals were also swapped during this exchange, which created economic opportunities.The finding of silver in Potosi helped Spain gain money through taxes. This was a boom and bust cycle which leads to Potosi becoming a ghost town. With colonization happening, diseases brought from the Europeans and Africans killed an uncountable amount of people in the Americas. The Columbian Exchange changed Latin America and the Caribbean fully. The real question is what would Latin America and the Caribbean be like if the Columbian Exchange never happened? Works Cited Chasteen, â€Å"Encounter,† in Born in Blood and Fire, pp. 11-42 (3rd ed), 25-53 (2nd).Chasteen, â€Å"The Colonial Crucible,† in Born in Blood, pp. 49-80 (3rd ed), 59-89 (2nd). Crosby, Alfred, â€Å"Old World Plants and Animals in the New World,† in The Columbian Exchange: Biological and Cultural Consequences of 1492 (Westport, CT: Greenwood Press, 1973), pp. 64-121. Wolfe, Eric, â€Å"Iberians in America,† in Europe and the People without History (Berkeley: University of California Press, 1997 [1982]), pp. 131-157. Winn, Peter, â€Å"The Legacies of Empire† in Americas: The Changing Face of Latin America and the Caribbean (New York: Pantheon Books, 1992), pp. 39-83 Columbian Exchange The Columbian Exchange â€Å"Christopher Columbus sailed the ocean blue in 1492† is a common expression used today about the discovery of the Americas. What happens after the discovery of the Americas? Transculturation. This is the mixing of cultures in which both sides change in one way or another (Murphy, 1-14-13). The Columbian Exchange happened when people from Europe and Africa settled into Latin America and the Caribbean after the discovery of the Americas. The Columbian Exchange brought over diseases to the Americas, plants and animals, and the exchange of silver.The colonization of the Americas made exchanging animals and plants happen daily. Sugar was one plant that was brought over. Sugar was brought over to Brazil from the coast of Africa (Crosby, 69). Towards the end of the 16th century, Brazil became the biggest producer of sugarcane. At first, sugar was only bought by the rich but over time it was an important crop in everyone’s day to day life. Sugar coul d be boiled down into concentrated, making it easy to fit in ships, causing it to become the cash crop for centuries (Chasteen, 24).Brazil was producing 57, 000 tons of sugar annually in 1610, in which the English started to produce sugar which drove the production down in Brazil (Crosby, 69). Sugar created harsh working environments and ended up having slaves do all of the work. Slaves were purchased and brought in from West Africa (Wolfe, 150). Maize, potatoes, tomatoes, and many other plants were added to European and Africa diets. Many crops that exist in European nations have come from the Americas during the Columbian Exchange.Tomatoes were grown in the Americas before they made their way to Italy. Italy is known for their food that uses tomatoes and many people think that the tomato originated in Italy. The tomato got brought back to Italy throughout the trips from the Americas. Maize was introduced to Asia in the 16th century, which was a factor for population growth in Asia (Crosby, 65). As Winn states â€Å"But not much of the Columbian exchange was not positive for the indigenous people of the Americas† (Winn, 43), most of the Columbian exchange was lop sided.Europeans and Africans got the better end of the Columbian exchange due to the fact that they transferred many of the diseases instead of receiving them. Along with plants, imported animals arrived in the America during Columbus’s second voyage in 1493 (Crosby, 75). Horses, dogs, pigs, cattle, chickens, sheep, and goats all arrived in the Americas in the 16th century. Pigs were the first animals to blow up, with 30,000 pigs in Cuba by 1514 (Crosby, 76). Cattle, like pigs, reproduced in great numbers and quickly adapted to the new environment.All of these animals were used some way or another to produce a profit. Skin became the biggest export from America to Europe after colonization to the America’s happened (Murphy, 1-23-13). The fat was used to produce animals and sheep were used to produce clothing (Murphy, 1-23-13). Horses gave Bernal Diaz the advantage in defeating the Aztec to claim Mexico. Cattle provided meat which would not have been there if it wasn’t for the colonization. The Spaniards realized that silver from the America’s could bring them indefinite money, while the silver lasted.There was virtually no silver being exported from the Americas to Europe before Columbus discovered the Americas. At the beginning of the 16th century, silver production in the Americas started to sky rocket due to the Spaniards discovering the benefits of silver. In the 1540’s, a silver mine located in Potosi, Peru was opened up by the Spaniards (Chasteen, 50). The town of Potosi blew up due to this new economic growth that was happening. The working environments were harsh; men had to carry pounds and pounds of silver down the mountain (Murphy, 1-28-13).From 1503-1660, 700 million pounds of silver gets exported from the Americas to Europe (Murphy, 1-28-13). The problem with silver is that it has boom and bust cycles, where one year silver may be at its all-time high and the next the economy takes a beating. The money being made was through the taxing of this silver. The exchange of silver brought the Americas and the rest of the world together. This was due to the trade that was happening with the silver. The crown in Spain received around 40 percent of all the silver profits (Wolfe, 139).The crown received this money due to the royal fifth or settlement of American taxes (Wolfe, 139). Around 30 percent of the silver was illegally traded to the crown did not receive that money (Murphy, 1-28-13). No food is able to grow at Potosi so all of it had to be imported from other countries. This created huge trade relations across the world. The food from Potosi would be imported from elsewhere because it was cheaper, causing the prices to rise in the Potosi economy (Wolfe, 139). In the early 1800’s, the silver ran ou t and the town of Potosi went down with it.This shows how much the Spaniards had an impact on the Americas, Peru in this instance. The diseases that Europe and Africa brought in during colonization to the Americas were the biggest negative impact of the Columbian Exchange. Diseases wiped out populations in the Americas. Native Americans had no immunity towards the diseases that were coming in. Diseases like smallpox, measles, malaria, plague, and many others were killing native people uncontrollably. In lower and upper Peru, the population declined from 5 million to less than 300 thousand in 1780-1790’s (Wolfe, 135).As shown in this quote by Winn â€Å"The result was the greatest demographic disaster in history† (Winn, 43), this epidemic effected wherever colonization happened in the Americas. The old world diseases were not intentionally spread to the Americas but were a side effect of transculturation. The Columbian exchange was a major factor in the Colonization of the Americas. New foods were exchanged between the Americas and Europe and Africa. Animals were also swapped during this exchange, which created economic opportunities.The finding of silver in Potosi helped Spain gain money through taxes. This was a boom and bust cycle which leads to Potosi becoming a ghost town. With colonization happening, diseases brought from the Europeans and Africans killed an uncountable amount of people in the Americas. The Columbian Exchange changed Latin America and the Caribbean fully. The real question is what would Latin America and the Caribbean be like if the Columbian Exchange never happened? Works Cited Chasteen, â€Å"Encounter,† in Born in Blood and Fire, pp. 11-42 (3rd ed), 25-53 (2nd).Chasteen, â€Å"The Colonial Crucible,† in Born in Blood, pp. 49-80 (3rd ed), 59-89 (2nd). Crosby, Alfred, â€Å"Old World Plants and Animals in the New World,† in The Columbian Exchange: Biological and Cultural Consequences of 1492 (Westport, CT: Greenwood Press, 1973), pp. 64-121. Wolfe, Eric, â€Å"Iberians in America,† in Europe and the People without History (Berkeley: University of California Press, 1997 [1982]), pp. 131-157. Winn, Peter, â€Å"The Legacies of Empire† in Americas: The Changing Face of Latin America and the Caribbean (New York: Pantheon Books, 1992), pp. 39-83

Essay on Romeo and Juliet Tragedy of Character or Tragedy of Fate?

Sierra Davenport Mr. Gingery CP English 1 6 March 2013 Romeo and Juliet Tragedy of Fate or Tragedy of Character Romeo and Juliet is a story of a forbidden love, written by William Shakespeare. Some may say that it is a tragedy of fate. Fate is defined as forces outside of your control that makes things happen. An example of fate is when you miss your bus and meet the person who will turn out to be your spouse while you’re standing on the platform waiting on the next bus. I think Romeo and Juliet is the exact opposite of fate, they undoubtedly took things into their own hands.The tragedy in this story didn’t start until Romeo killed Mercutio, like I said; fate is when the forces outside of your control take action. Romeo was definitely in control of this situation, initially if Romeo didn’t get in between the fight with Tybalt and Mercutio, Mercutio would have never died and as a result Romeo wouldn’t have to feel the need to stab Tybalt for the death of hi s friend. Even if Tybalt did kill Mercutio, Romeo didn’t have to take matters in his own hands and kill Tybalt himself if he just waited, then Prince Escalus would have kept his word and had Tybalt either imprisoned or killed.So this was definitely character. Another component that led to this tragedy that could have been prevented is when Juliet asked Friar Laurence to help her to get out of marrying Count Paris. Now the Friar, knowing that Juliet was desperate enough to do anything, decided that this was his chance to get himself in the clear and have Juliet pose as a dead person so that he wouldn’t have to marry the same person twice, which I’m pretty sure wasn’t allowed back then.He being the Friar would have had to tell people that he already married Juliet to Romeo and that he couldn’t re-marry Juliet while she was still married to Romeo. So he decided on taking the easy way out and gives Juliet a potion that puts her in such a deep sleep tha t she will appear dead. Juliet being desperate, willingly and without hindrance agreed to take the potion the night before the wedding so that it would stay in effect till the day after the wedding was suppose to be arranged.There was a million and one ways to go about getting out of marrying Paris, this was by far the easiest but it resulted into Romeo believing she actually was dead. Lastly, the biggest tragedy of all, Romeo gets word from Balthasar that Juliet is dead and because Friar John wasn’t able to get Friar Laurence’s letter to Romeo explaining the plan and what was going to happen, Romeo, completely naive, goes to the apothecary to get a poison to commit suicide to be with Juliet on the other side.He rides to Verona from Mantua to be beside Juliet when he kills himself and not knowing that Friar Laurence was coming, he says his last words and drinks the poison. When Juliet wakes and sees Romeo lying on the ground dead she is so dumbfounded and speechless th at she was unable to leave, but because the watch was coming the Friar had to leave. So when Juliet was alone she took Romeo’s dagger and out of pure character she stabs herself and she dies. This is Romeo and Juliet, the tale of a forbidden love.But as their inexorable love turned into a tale of adversity their distance began to sunder because of the acts of transgression, and the tyrannous consequences lead these star-crossed lovers aloof. The poison that ended the lives of Romeo and Juliet and ended the feud between the Montague’s and Capulet’s was definitely not fate. So therefore the tale written by William Shakespeare was indeed a terrible tragedy of character. â€Å"Come, bitter conduct, come, unsavoury guide. Thou desperate pilot, now at once run on The dashing rocks thy seasick, weary bark. Here’s to my love! † – Romeo Montague

LearningJournal Essay Example | Topics and Well Written Essays - 6000 words

LearningJournal - Essay Example And it is in this framework that I would like to begin the laying down and sharing of my learning journal. The first time I heard that we are going to do a learning journal, I am little bit apprehensive. And all of it is for the reason that doing a learning journal is something new. In my past experiences, normally what was done in class were discussions whether in class or as a group and what was expected was that everybody would bring their ideas, share it with class and more or less attained an interactive discussion. Therefore, when, we were told that we were to do a learning journal, it was something different for me. To document your thoughts, feelings, ideas, reflections, questions, uncertainties, doubts, dissents and agreements with the articles, the books that I have read and the discussions that I have the chance to be part of is for me taking learning one step higher. This I claim based on the supposition that in doing the learning journal, to go over my own thoughts, put it into a coherent structure and argue with the text, with myself and the entire process, in turn, constru ct and deconstruct my knowledge and understanding of things. Moreover, I have become conscious that every time I go over an article or a book, I am going to have a learning experience. This is a very significant transformation on my part. Since, through learning journal, learning has authentically become engaging, thus opening new challenges and venues with which lessons learned do not remain as lecture notes but as the foundation of other things to learn and guide in the understanding of experiences that are and may be encountered. Before joining the programme, I have not been in the academe for quite a time. Thus, I have some nervousness at the start of the programme. However, as the programme started, I have come to realise that I have acquired the maturity necessary in pursuing this

Nagel and Russell on Absurdity Essay Example | Topics and Well Written Essays - 1750 words

Nagel and Russell on Absurdity - Essay Example Thomas Nagel and Betrand Russell wrote about the absurdity that defines life. Many philosophers have focused on the issue of absurdity as it is one of the surging worries that human beings experience continually. This explains why different philosophers have been trying to highlight the causes of the debilitating feeling that every venture in life is absurd. Realizing the causes of the feeling of absurdity has not been enough. There is the ardent desire of understanding the different ways of dealing with absurdity. This paper will analyze the views of Nagel and BetrandRussell concerning the absurdity. Summary of the ‘Absurd’ by Nagel Nagel begins by highlighting the fact that many people often make known their feeling that life presents a lot of absurdity, sometimes in a continuous manner. However, he asserted that few of the reasons used to explain how the absurdities of life result serve as adequate defense to explain why life is that way. He provides examples of the reasons that people have put forward as potential causes of absurdity. One of these reasons is the opinion that whatever transpires in life at the moment does not present evidence that it will matter in a million years into the future. The feeling that current ventures in life do not present any feasibility of being crucial factors in a progression of a million years. Nagel refutes this claim by highlighting that such thinking invites critical thought of analyzing whether things really matter. If one can doubt whether something happening in the current life will matter in the future, then it is only rational to realize that whether that thing is b ringing happiness or misery, it may not even matter (Pojman 555). For other people, the absurdity of life emerges from the realization that human are minute forms in a vast universe. This perception of human life in terms of space and time in comparison with the entire universe does not suffice to explain the cause of absurdity in life. Nagel argues that this reason is insufficient because little would change even if humans occupied a larger proportion of the universe (556). He opined that living a longer life and occupying greater space would imply that absurdity would increase at the same proportion of space and time. Nagel also mentions that some people experience absurdity because they realize that all then justifications used to present life with meaning will eventually diminish. However, Nagel mentions that even if these justifications were reliable enough to define the entire process of life, they would diminish eventually. He further argues that even if a single justificatio n had the potential of defining an individual’s entire life, it would require an additional justification to make it worthwhile (556). According to him, all chains of justifications depend on external factors for their relevance, factor that makes them diminish at some point. With this argument, Nagel highlighted that it was pointless to blame the insufficiency of justifications for the absurdity of life. In the second part, Nagel begins by highlighting the fact that absurdity resulted from the crises and discrepancies between the pretexts and aspirations of an individual in life. However,he highlights that individual often visualize a way of adjusting aspirations. In case such an adjustment is impossibility, the individual tries to avoid the reality of the absurd situation. However, the feeling of absurdity increases when an individual does not find a valid escape from the previously defined aspirations (557). Moreover, Nagel highlighted that a person’s ambitions were possible causes of the feeling of absurdity especially if the person keeps searching changes that present the potential of altering life. This may often result is an individual takes life’s decisions activities too seriously. He highlights that although life needs constant attention, taking it too seriously can be detrimental causing absurdity. Moreover, perceiving others

Chapter 13 Essay Example | Topics and Well Written Essays - 750 words

Chapter 13 - Essay Example Bich is torn between the Buddhist and Christianity religions, her grandmother is a Buddhist, and her new mother is a reformed catholic who is now an atheist, all her classmates at school are Christians, she struggles to fit in one of the religions. Her other dilemma is about the foods that they eat, as a kid she likes junk American food, but later in life she seems to mature up and takes the food that she is given at home. In the chapter thirteen of the book, the author narrates about her mature life in the 1980s, she replaces some of her childhood preferences with new ones. For example, the writer has a new liking to music, something that she did not even think about as a kid, It just she just appears to like it as she grows up, she is also attracted to some television shows, this indicates that she is influenced by the pop culture of the Americans. This Indicates that she is somehow adapting to the America life at last after a battle with the culture for a long time. The fact that she is no longer interested in American junk food and opts for Buddha’s dinner offered at home. This is an indication of conservation of native culture in the past a kid the author treasured American junk food, like spaghettis, apple pies, and jiffy muffins. This was because she wanted to feel like other American children and not necessarily, because she wanted it, this showed how much she wanted to fit in the American society. Later in life, she gains a liking for the Vietnamese food that is offered at home she takes this as a reminder of her culture back in Vietnam. This is an indication that she is now matured up, and is not willing to do things just to please others and to fit in the society, she is already comfortable with her life as an American and practicing her own culture does not bother her. The author quotes that she came of age in the 1980s; this indicates that she now accepted the fact that that she was an Asian American and not all-American as she heard with so me of her friends, she still treasured some of the Vietnamese culture, like the food and the religion. The author also narrates that no matter how many people she interacted with who practiced Christianity, she still felt drawn to Buddhism and thought of it as the legitimate religion for her. This chapter mainly emphasizes on the mature life of the author in the 1980s, how she had changed in some of the aspects of life. She now understands some of the things that she could not understand as a kid, like the all-American slogan on the billboard, as a child, the author could not understand the meaning of the phrase, she thought of fit mainly as a threat. That is why she tried so much to impress and fit into the American society, she seems to act out of desperation. As grown up she knows the meaning of the phrase and is not ready to leave aside some of her native culture, she accepts who she is and is not very determined to impress the American natives. She has her own values within whi ch she abides by. At this point, we see how much she treasures her culture; it indicates how culture is an important aspect in one’s life, Bich defends her religion at all costs, and is not swayed, by others even if she is the only one practicing the culture in the neighborhood. Her classmates openly show their disapproval for her culture, they even refer to their

Marketing Case Study Essay Example | Topics and Well Written Essays - 500 words - 1

Marketing Case Study - Essay Example The push strategy involves manufacturers selling to the customers directly rather than through retailers. For the guard strategy, the product categories should have a loyalty that is low towards the brand. The substitutes in the market should be acceptable by the customers. This is a strategy by Keyman’s and Guard. Launching of new products is efficient using the push strategy. The plan is essential where there is no planning of the product to purchase. The customer needs to be knowledgeable about the product. There is consideration of the current situation of the business in terms of working and business scenario. There is also consideration of the sales figure of past periods, where more money is given for promotion for projects that show high sales figure from the past so as to increase sales. Department that build many products should be given more promotion money than small product departments to enable them tab the whole market. Promotion money is given depending on the level of competition the product in question is facing. Thus, the more the competition, the more the money given to ensure the product competes favorably. In the introduction of new products, there is allocating promotion money on the bases of all it can afford. This is to avoid losses that arise due the product, not picking up in the market. In case of short term sales, there is less promotion money to that product. To increase distribution, more promotion money should be given to ensure that the product is able to get customers and maintain the current customers. In giving cash for promotion, there is a reduction in the budget of other products so as to favor other products, which require promotion. To stimulate trial, money should be given. This is because the product requires money for promotion because it is already in the market. It is essential to first test the market before introducing a

Game Studies - Essay Example | Topics and Well Written Essays - 1500 words

Game Studies - - Essay Example Consideration of games as the most socially acceptable medium of stress relief and fitness regulation came with the progressive trend of human culture in every aspect. As a result of the extended support from the populations of different countries across the world, games became a visible form of exchange medium of culture in course of time. When such a single game has to be identified as a reformer of the cultural and socio-economic facets of the human community over a large proportion of the world population, cricket claims its emphatic position across England and other Common Wealth nations. Cricket evolved as a game from unknown time in the history, but with the enthusiasm of more and more people to pursue this game, the popularity and the cricketing culture formed part of the world’s English dominance. The influence of literature in popularizing this game was a major contributor of the development of a new culture that promoted the expansion of cricket across various countries. More importantly, cricket evolved as a mentor of the sports culture with greater consideration for the beautification of the game by eliminating possible rivalries that sustained during the ancient sports history. As many more people entered the game with expectations of prestige-over-entertainment, the aesthetic approach to the game evolved and as a result, cricket itself had forced on people, a class-difference of involvement based on their wealth and social status. As Bateman (2009, p. 7) opines, in the early stage, cricket used to be a stage where the players classified themselves as amateurs or professionals; in which the former class opted batting as their favourite element of the game while the latter had to chose the more laborious and less glamorous area of bowling. Though this separatist views about the cosmetic image of cricket continued for a long time, it was really a synopsis of the upcoming trend

Zoo Paper Analysis Essay Example | Topics and Well Written Essays - 750 words

Zoo Paper Analysis - Essay Example I think that you should have expounded it more instead of jumping right away to your thesis. As suggested in the Argument Lecture, the thesis sentence should not be placed in the beginning of the essay; instead a good argument should come at the end of the sentence. In your paper, you immediately stated your thesis statement at the second paragraph stating, â€Å"It is morally wrong to keep wild animals in captivity†. In fact, you already hinted at it already at the first paragraph when you said, â€Å"No amount of replication, no matter how convincing, is enough to make up for denying these creatures their freedom.† You also expressed, â€Å"The argument is simple: The fact that we are stronger or smarter than animals does not give us the right to ambush and exploit them solely for the purposes of our own entertainment.† Since your audience is adversarial, it is not right for you to impose your belief to them at the start of your essay. You should have establish ed your points of argument first before stating your thesis statement. You failed to take note of the point in the Argument Lecture which said that in a great argument, the thesis is never explicitly stated. A positive point of your paper is that you were able to use cause and affect language in your essay. An example of this is when you said that â€Å"most animals in captivity cannot go back in the wild†. The cause here is the captivity which resulted to an effect of not being able to go back in the wild. Another cause and effect statement which you presented is that because of inbreeding in zoos, the offspring is often weakened. Your essay also stated a very good Point of Agreement in the third paragraph when you stated, â€Å"We humans take our own freedom quite seriously.† I would commend this statement because indeed your audience will agree to it because it is a given fact. It does not even mention anything about your desire to abolish zoos. In the same paragrap h you also stated a Point of Disagreement, â€Å"But too many of us apparently feel no obligation to grant that same right to animals†¦Ã¢â‚¬  The third paragraph is a good example of AGREEMENT  --> DISAGREEMENT. Reading the whole paper though, I think that you lack statements of Agreements. You concentrated more on Points of Disagreement. Maybe you should add more Points of Agreement so as not to intimidate your audience especially at the start of the paper. Another point which I want to mention and remind you is that â€Å"an argument is not a debate†. You did not have to present both sides of the argument like what you did in discussing about the case Jackie, the dolphin. As I was reading through your paper, I got confused as to what argument you were really presenting. Especially in the last four paragraphs of your essay, I was beginning to think that what you were fighting for was about the preservation of endangered species. You deviated from your previous argum ent about zoos being abolished. You jumped to a new topic about the destruction of the natural habitats of animals. There are now so many issues being presented so much so that you are already confusing your audience on what you really want them to do. Is it to abolish zoos, protect the ecosystem or is it the preservation of endangered species? Maybe you should have written another argumentative essay on these topics and just concentrate on the abolition of zoos in your essay. It is hard to persuade your audience if you confuse them with too many issues. Based on the above comments, the grade that I will give you is F because you failed to follow some of the basic guidelines which was presented in the Argument Lecture. Because of that, I cannot give you a high grade since from the start of your essay you have been out

50 Year of US Policy in the Middle East Essay Example | Topics and Well Written Essays - 1500 words

50 Year of US Policy in the Middle East - Essay Example The biggest asset of Middle East is the amount of oil that is concentrated in the region, which has simultaneously also emerged as one of the biggest problems. Therefore the Western population is highly accustomed to the propaganda of the Middle Eastern regions, and this has also brought Islam in the middle. It was especially prominent during the European colonial times, which was also exacerbated by Edward Said in his famous book, â€Å"Orientalism†. The way it has been negatively stereotyped has provided tremendous justification for involvement and also in ensuring a certain level of stability for the interests of powers that are present in the region (Shah, 2). Another issue, which is also pivotal to Middle East, is racism and cultural stereotyping that has become very concentrated. There are certain war films that depict an Islamic or Arab group as bad, which clearly show the current conflicts etc. A bad guy is very often an Arab from one of the rogue states and because of the 9/11 attacks perpetrated against the United States and also the War on Terror; it’s very likely that this description will continue. Another huge problem is that to maintain their dominance and supremacy in the Middle Eastern, the West has also put a lot of power, money and influence in the hands of corrupt Arab leaders, and consequently collaborated in the overthrow of those people who were seen as a threat to their interests. Furthermore, it has contributed a great deal in keeping the populations at bay, for the wealth, power and militarization of the elite class. It is also said to be done for combating the phenomena of communism.

Surviving a Patrol Strike Case Study Example | Topics and Well Written Essays - 2000 words

Surviving a Patrol Strike - Case Study Example However, linear regression requires that one of the two variables be fixed, which is possible in the current scenario. The yellow line (for fines) is fairly easy to deal with. If we eliminate the artificial blip of Christmas week and strike the clear outlier (Week 8) from the data, a trend appears. Smoothing would eliminate the faster spike right before Christmas, as well as the blip for the week when there were no fines, because of no enforcement. Over time, the car-park's traffic appears to be continuing to rise, even figuring in the seasonal effects of the Christmas shopping rush. This increase is leading to significantly higher revenues for parking fees in the weeks leading up to Christmas. However, both the higher changes in the weeks before Christmas and the lower results after Christmas do not suggest a business in trouble: instead they suggest a business that is in a highly competitive industry, City Centre Car-Park's market share appears to be growing, even if we smooth out the increases associated with the larger number of Christmastime shoppers. As will happen occasionally in the labor market, the staff who are responsible for operating the car park have threatened to walk off the job after week 23. Because this staff is responsible for making sure the self-pay machines are locked and for patrolling the lot and issuing fines, this could have a significant effect on the car-park's revenues. While it is likely that people would still pay the machines, the question of enforcement and collection would be a sticky one. It is possible to use time-series analysis to figure out the approximate effect of such a walkout on the revenues of the car-park. The fundamental assumption of time series analysis is that the data being considered contain a systematic pattern, interrupted by error, or random noise, which can make the pattern difficult to find. Successful time-series analysis takes the random noise out of the situation as much as possible. The majority of time-series patterns consist of one of two basic types: trend and seasonality. Trend refers to a linear or nonlinear component that undergoes change over time and does not repeat within the time utilized by the model. Seasonality is a smaller version of trend, because it represents a cycle that repeats itself within the time utilized by the model. A set of data may contain both trend of seasonality. A common example would be retail sales, which may grow from year to year but may also be easily predicted to spike around the Christmas season within each year (Time Series Analysis 2002). While there is no established or proven way to find trend components within a set of time-series data, trends are fairly simple to identify, as long as they consistently move in one direction or another. When a set of data is considered to contain a significant amount of error, though, the first step is to try a process called "smoothing." This consists of averaging data within the set with the goal of canceling out the individual data that do not fit within the existing system. The most common way that smoothing occurs involves moving average smoothing. In this technique, each item of data in a series is replaced by the simple or weighted average of n surrounding pieces of data, where n is defined as the width of the "window" used for

Crm Banking Sector Essay Example for Free

Crm Banking Sector Essay A study of customer perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end effectiveness of CRM strategies in the banking sector in India by studying the customer perception of CRM initiatives. This is an empirical research which is descriptive in nature and relied mainly on primary data collected through a structured questionnaire to study the perception of Indian customers. Findings: Banks operating in India have failed to impress their customers on their CRM efforts. Various CRM initiates and dimensions measured in this study report unfavorable response. This under-performance has occurred in spite of technological developments and new processes in place Practical implications: The findings will have useful implications for Banks operating in India in order to think in line with the customers’ response. The study emphasizes the importance of retaining profitable customers for a lifetime and the growing importance of CRM in order to better satisfy customers in the Indian Banking Industry. Originality/value: Crucial aspects pertaining to CRM in the Indian banking sector had been under-researched and the aim of the present study is to have a broadened investigation of the CRM initiatives adopted by Indian banks. The study provides a discussion on the concept of CRM in the Indian banking sector and proposes recommendations to assist the banking sector on how to nurture profitable, long-term relationships with the customers Volume:01, Number:04, August-2011 www. theinternationaljournal. org Page 1 1. Introduction In today’s banking environment, it is becoming difficult to build and maintain strong and lasting relationships with customers. In fact, the challenges of building strong customer relationships have become even greater for banks with the emergence of e-business, diffusion of innovations and agile new competitors in the banking sector. The introduction of Customer Relationship Management has provided banks with a driving philosophy, a reoriented information system and a communication tool that helps to create invaluable and knowledge based relationships. Therefore, banks are developing a continuing long-term business relationship with customers and they are shifting their focus from market share to mind share of customers. The literature review has focused on the importance of CRM in the banking sector and the importance of maintaining profitable relationships with banking customers, which in turn leads to profitability through customer loyalty. Close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers. Accordingly, this paper will aim to investigate important attributes which customers value as far as customer relationships in the Indian banking sector is concerned. No doubt, considerable literature on CRM is available worldwide but there is limited research throwing light over the importance of CRM in the Indian banking sector. Therefore, the paper reviews pertinent literature on CRM in the banking sector. Then, the methodology employed to collect and analyse data is outlined. Then the findings are discussed, implications are described and the paper further makes strategic recommendations towards enhancing customer relationships in the Indian banking sector. Directions for future research are also proposed in the arena of customer relationship management and banking sector. 2. The Indian Banking Sector and CRM The economic reforms initiated by the Government of India roughly about a decade ago have changed the landscape of several sectors of the Indian economy [1]. The Indian banking sector is no exception. The economic reforms have also generated new and powerful customers (huge Indian middle class) and new mix of players (public sector units, private banks, and foreign banks). The emerging competition has generated new expectations from the existing and the new customers. The new rules of competition require recognition of the importance of consumers and the necessity to address the needs through innovative products supported by new technology. Perceptions and expectations of the customers have undergone a sea change, with the innovative and modern banking services offered to the customers. This necessitates banks to include a customer-oriented approach whereby they build, maintain and manage longstanding relationships with their profitable customers in order to gain sustainable competitive edge. 3. Conceptual background Over the past two decades, the literature has argued that businesses across all sectors will have to change their approach to marketing, which should now be carried out through relationships, networks, and interactions [2, 3, 4, 5, 6, 7]. Such a marketing approach is very Volume:01, Number:04, August-2011 www. theinternationaljournal. rg Page 2 different from the more traditional one based on transactions affecting the Four Ps (product, price, place and promotion). 3. 1. CRM in the Banking sector Customer relationship management (CRM) has been as important to the banking industry at the start of the 21st century as it has been to any other industry. Many banks have used CRM tools to acquire more customers and to improve relationships with them. A key aspect in banks embracing technological platforms and delivery systems is the impact this will have on bank-customer relationships. Therefore, in order to achieve banking excellence, meeting customer needs and offering innovative products is not sufficient in itself. The balance between relatively high costs of relationships with customers and the need to maintain profit growth needs to be finely tuned, if marketing is not to revert back to a transactional paradigm [8]. Likewise, increased customer expectations have created a competitive climate whereby the quality of the relationship between the customer and the institution has taken a greater significance [9, 10]. The development of effective customer relationships is widely advocated as a key element of marketing strategies in the service sector (Ennew, 1996). Therefore a binding and long-term customer relationship seems to be necessary for many banks to react to the changed conditions and to guarantee the continuity. For many customers, a strong banking relationship is as vital as any other business relationship they maintain. This gives CRM-driven banks an advantage in that customers want the benefits of a solid relationship. Common benefits for customers of banks using CRM include wider access with branch locations, Internet and ATMs; access to service and support; discount credit rates and enhanced savings; and other customization opportunities. Attracting new customers should be viewed only as an intermediate step in the marketing process. Developing close relationships with these customers and turning them into loyal ones are equal aspects of marketing. Thus relationship marketing ought to be perceived as attracting, maintaining, and in multi service organizations, enhancing customer relationships [12, 13, 14, 15]. Another important facet of CRM is customer selectivity. As several research studies have shown not all customers are equally profitable for an individual company [16]. 3. 2. Role of Service Providers in the Banking Sector Although CRM has become widely recognized as an important business approach, there is no universally accepted definition of CRM. Swift defined CRM as an ‘enterprise approach to understanding and influencing customer behaviour through meaningful communications in order to improve customer acquisition, customer retention, customer loyalty, and customer profitability’ [17]. Kincaid viewed CRM as ‘the strategic use of information, processes, technology, and people to manage the customer’s relationship with your company (Marketing, Sales, Services, and Support) across the whole customer life cycle’ [18]. Parvatiyar and Sheth defined CRM as ‘a comprehensive strategy and process of acquiring, retaining, and partnering with selective customers to create superior value for the company and the customer [19]. 3. 3. Customer Loyalty, Customer Retention and Customer Relationships Customer satisfaction and loyalty are some key elements of business success and profitability. The more satisfied the customer, the more loyal the customer and the more Volume:01, Number:04, August-2011 www. theinternationaljournal. org Page 3 durable the relationship. And the longer this lasts, the more profit the company stands to make and the higher the market share. Getting existing customers to provide referrals should be one of the effective ways to add new business [20]. A referral from a customer can often open the gates and allow a salesperson access to previously unreachable prospects. Huntley found that when the quality of relationship is high, customers are more willing to recommend the sellers offerings to colleagues and they purchase more from the seller [21]. Maintaining high-quality relationships with customers appears to increase their willingness to provide referrals [22]. Customer satisfaction and loyalty are highly correlated [23], but they form two distinct constructs [24]. Customer satisfaction with a bank relationship is a good basis for loyalty [25, 26], although it does not guarantee it, because even satisfied customers switch banks [27]. One important reason for switching is pricing [28, 29]. Hence, banks have launched customer loyalty programmes that provide economic incentives. Although the effectiveness of loyalty programmes has been questioned [30, 31, 32], research has shown that they have a significant, positive impact on customer retention and share of customer purchases [33, 34]. In a similar vein, Reinartz and Kumar suggest that customers can be grouped according to share-of-wallet and profitable lifetime duration, and that each customer group should be targeted with a specific strategy [35]. By adopting such a customer focused strategy, organisations can maximise the lifetime value of each customer by anticipating needs and offering timely solutions [36]. Likewise, according to Hartfeil, ‘Products are not profitable; customers are, and we analysed our customer base, segment by segment, we found that each required a different strategy to maximize its profitability to the bank [37]. For instance, every customer (both business and personal) is assigned to a banker at National Australia Bank Ltd whereby bankers are required to actively manage their portfolios according to volume of business, interest margin spread, fee income, profitability, customer retention, and the acquisition of new customers [38]. While ample literature is available on generic CRM today, hardly any information is forthcoming on the gains from CRM initiatives in the Indian banking sector. There is scarce literature on how the customers respond to the CRM measures adopted by the banks. This research has attempted to study the customer perceptions pertaining to the CRM initiatives adopted by the banks in India. Thus it helps to investigate the front-end effectives of CRM strategies in the banking sector. 4. Research Methodology This is a descriptive study using primary data collected through an experience survey. The data collection instrument used was a 3-part structured questionnaire using a 5-point Likert Scale. Part-1 was pertaining to the relationship building aspect of CRM and it had 19 questions which were framed using the relevant variables identified from literature review. Part-2 focused specifically on the interaction with the customer service representatives. Part-3 was concerned with customer perceptions on complaint handling and his/her behavioural intentions. Necessary demographic details were also collected to serve as categorizing variables. Prior to data collection, a pilot test was conducted to ensure comprehensiveness, clarity and reliability of the questionnaire. The pretesting of the questionnaire was done among 10 customers randomly, resulting in some minor modifications of the wordings of some survey Volume:01, Number:04, August-2011 www. theinternationaljournal. rg Page 4 items. The method used to administer the questionnaire was through a personal interview so as to obtain more accurate, reliable and valid information and to make the respondents at ease by maintaining a social rapport with them. The target population to be sampled was the individual customers of the Indian banking sector. Owing to the need for a relatively large sample size while at the same time keeping the research costs down, the sample size of this study amounted to 150 customers and the quota sampling technique was adopted based on the net profit and market share figure as shown in Table-1 below.

Trans Atlantic Slave Trade History History Essay

Trans Atlantic Slave Trade History History Essay The Royal African Company of London was initiated by King Charles II in his ambition to expand the slave trade of England. King Charles II and the duke of York invested their own funds into the company to establish it. Initially it was known as the Company of Royal Adventurers Trading to Africa company and was only involved in gold trading and was created by the Stuart family and London merchants once the former retook the English throne in the English Restoration of 1660.The company was granted a monopoly over the English slave trade by a charter issued in 1660 and was given the mandate to capture any English rival ship transporting slaves. The company later collapsed since it could not meet the due huge demands of slaves in England among other issues (Miers 45). England first got involved in slave trade in the 16th century; a move pioneered by John Hawkins an English man whose business was to deport Africans from the west coast of Africa to the West Indies (Walter 72). At first, trading directly with other European countries was common in Virginia, but the Navigation Act of 1660 brought such relations to an end and only English-owned ships could enter colonial ports. It was at this time that the Royal African Company was formed to supply Virginia planters with labor since England had realized there was a lot of wealth in the trade. The Royal African Company traded mainly for gold and slaves and the majority of whom were sent to English colonies in the Americas. Its headquarters was Cape Coast Castle, modern-day Ghana; it also maintained many forts and factories in other locations such as Sierra Leone, the Slave Coast, the River Gambia, and additional areas on the Gold Coast Weeden 63). The Royal African Company lost its monopoly in 1698, although it continued to engage in the slave trade until 1731. It was replaced by the Company of Merchants Trading to Africa in 1752. In the 1680s it was transporting about 5,000 slaves per year. Many were branded with the letters DY, after its chief, the Duke of York, who succeeded his brother on the throne in 1685, becoming James II (Blackburn 212). Other slaves were branded with the companys initials, RAC, on their chests and its profits made a major contribution to the increase in the financial power of those who controlled London The British greatly benefited from this lucrative enterprise and approximately 1.5 million ,people were enslaved by the them, London was the biggest trading centre because of its transport links provided by river Thames and the London docks (Alpers, Campbell Salman 256). Britain as a country enormously benefited from the trade since slaves were exchanged for cutlery and, military supplies, which they would then exchange in West Indies to get raw materials for their industries and the products sold at huge profits. According to Bryan (106), There can be little doubt that such a system of trade substantially boosted the development of Britains commerce and manufacturing. However, there were different lines of slave trade such as the Pacific and the Atlantic; England was mostly involved in the Atlantic slave trade. The slave trade was also known as the Trans-Atlantic slave trade; it was the biggest and it mainly dealt with Africans. It lasted from the 16th century to the 19th when slave trade was abolished (Carlos 330). The trade involved many countries like the Portuguese, Brazilians, the British, the French, the Spanish, the Dutch, and the North Americans. The slaves were mostly from west and central Africa who were captured during trade at the coast while others were kidnapped from their homes or raided at their homes. They were sold to North and South American merchants to work in their sugar, coffee, cocoa, cotton, and rice plantations while others worked in the gold mines and silver mines (Drescher 77). Curlin (169) notes that more than 12 million Africans were enslaved under this trade which is referred to as maafa by Africans (literally meant great disaster), and the trade involved four continents, four centuries and millions of people. The first documented arrival of Africans to Virginia the first place where slaves were deported was in 1619, when a Dutch trading vessel docked in Hampton. There were 20 Africans who were traded to the English as much-needed workers to cultivate tobacco, the new cash crop of Virginia (Engerman 79). The institution of slavery slowly crept into Virginia legislation and by 1660 it was fully established in Virginia, since tobacco was extremely labor-intensive, and more and more workers were needed and also the sale of Africans to Virginia planters promised to be a profitable endeavor which really flourished (Brown 51). Nevertheless, Kwaku (4) states that slavery can be traced back to Africa itself, where Africans practiced slavery and was a part of their traditions. Africans sold slaves to Arabs before the arrival of the European who took the trade to a higher level. The Atlantic trade happened in two systems: the first and the second Atlantic systems. The first system involved sale of slaves to South America colonies of the Portuguese and the Spanish empires. It only accounted for a small percentage of the Atlantic trade about 3%. Later, Portugal was attacked by the Dutch and the British therefore weakening the trade (Martin 98). The second system involved enslavement of Africans to work in the Caribbean colonies of Brazil and North America. The slave trade was triangular; the starting point was Europe goods were transported from Europe to Africa they were given to African leaders, kings and merchants in exchange of slaves, this goods included guns, medicine, ammunition and other factory manufactu red goods. The slaves were then transported to America through the Atlantic and the final part was returning of goods from America to Europe for manufacturing these goods were sugar, tobacco ,coffee, rum and moll assess. However Brazil the main importer of slaves then manufactured the goods in South America and traded directly with the Africans (Maugham 56). The trade was encouraged by many reasons but shortage of labor was the main one. This was due to discovery of the new world hence there was a lot of cheap land available and the owners definitely wanted workers because the amount of labor was too much as they practiced intensive planting, harvesting and processing (Eltis 98). The trade also developed because of the willingness of Africans to sell fellow Africans for goods from Europe. Those convicted also for wrong doing in Africa were sold to slavery as punishment since there were no prisons. Inikori (45) argues that warfare in Africa was also a major contributor of the slave trade, there were many wars taking place at that time, for example the Congo civil war Oyo and Asante empires crisis. Patterson (10) and Clarke (75) note that although Africans practiced slavery themselves, it was very different from that of the new world. Whereas in Africa slaves children were not enslaved, in America they were enslaved at birth. In Africa they were treated well and in some communities they were considered as adopted and had the permission to marry, in contrary to America where they were not allowed to marry, they were ruthlessly bitten and even branded to show ownership although they were not used for sacrifices like it happened in Africa. Countries involved actively or passively in the trade were: Senegal Denanke Kingdom, Kingdom of Fouta, Jolof Empire, and Kingdom of Khasso, Guinea-Bissau, Sierra Leone Ghana, Asante Confederacy and Mankessim of Nigeria, Benin Kingdom of Dahomey, and the Republic of Congo (Cheeves 102). About 1.2 2.4 million Africans died during the middle passage and others died soon after their arrival. The number of people who died during the capture and kidnapping of the Africans is countless but it remained higher than those actually enslaved. Most of the slaves sold were prisoners from African conflicts which the European fueled to their advantage, this trade led to the led to the destruction of individuals and cultures (Cooper, Holt Scott 120; David 84). The second part of the slave trade triangle was the most important is known as the middle passage of African people from Africa to the new world (Reynold 85). Ships departed to Africa with merchandise to trade in Africa for slaves, business took place at the coast since the Europeans feared to get into the interior because of tropical diseases. Voyages were organized by companies or groups of merchants and not individuals because they considered it as a major investment opportunity. Millions of Africans were imprisoned, enslaved, and removed from their communities, 15% of those captured died at sea during transportation that is about 2 million, and those that died as a result of slavery in America were more than 4 million African deaths (Roberts 92; Robin Law, British Academy, Royal African Company 106). In the eighteenth century about 6 million slaves were enslaved and Britain accounted for 2.5millon of them being the largest importer then. The duration of the transatlantic voyage varied depending on the weather many took six months; although as centuries went by the more the importers took less time because they were getting experienced and a voyage would even take six weeks (Williams 56; Cateau Harrington 96). Slave ships usually would have several hundreds of slaves and about thirty crew members. Men were chained together in pairs right leg to the next mans left leg in order to save space, while women and children had some little space to themselves. The slaves in transit were fed once a day on beans, corn, yams, rice or palm oil. Some slave holders would let their captives move around the ship daytime but most did not, they tied them throughout the grueling journey (Willis Miers 480). Disease and starvation were the main causes of death and amoebic dysentery and scurvy caused the majority of deaths. There were also disease out breaks like, smallpox, syphilis, measles, and other diseases spread rapidly in the in the squeezed compartments. The longer the voyage took the more slaves would die due to the harsh conditions, the quality and freshness of food disappeared every passing day. Another cause of death was depression because of the loss because of the loss of freedom, family, security , and their own humanity (Zuberi 156; Fage 198). Some slaves would take courage and resist their oppressors most of them refused to eat and this would make them sick and eventually die and hence a loss to the holder. Others would commit suicide by throwing themselves overboard, as well as a variety of many other opportunistic means. Over the centuries very many Africans committed suicide, which they preferred since they believe they would meet with their families in the afterlife. A former slave was quoted saying When we found ourselves at last taken away, death was more preferable than life, and a plan was concerted amongst us, which we might burn and blow up the ship, and to perish all together in the flames (Indrani 321). Both suicide and self-starving were prevented as much as possible by slaver holders hence they were even torture so that they would feed but some still managed to starve themselves. It was not just the slaves who suffered, the sailors themselves experienced terrible conditions and often were employed only throu gh coercion. Sailors knew and hated the slave trade, so at port towns, recruiters and tavern owners would get sailors drunk, and then offer to relieve their debt if they signed contracts with slave ships. If they did not, they would be imprisoned, sailors in prison had a hard time getting jobs outside of the slave ship industry, since most other maritime industries would not hire jail-birds, so they were forced to go to the slave ships anyway (Hogg 73; Michlethwait Wooldridge 32). This kind of treatment made many Africans depressed and left them in a severe psychological shock. This was compounded by a common fear among the Africans that they had been taken by the Europeans to be eaten, to be made into oil or gunpowder, or that their blood was to be used to dye the red flags of Spanish ships while it was their skills as agricultural laborers and their adaptability to tropical climates that were sorely needed in the agricultural economy of the European colonies. Once the slaves arrived in America or other destinations they were taken to the plantations by their specific owners while others would be sold, as property, even worse there were advertisements for slaves on sale. It was not only merchants and ship captains who were involved in this trade, but also artisans and businesspeople were involved. These included blacksmiths, bakers, goldsmiths, hatters, shoemakers, tailors and tobacconists. Doctors, judges, and midwives were also among the slave sellers. Even governors owned slaves as demonstrated by an advertisement listing a Mulatto Boy for sale from the estate of a deceased governor Collins 25). In Britain, the first private slave trader was, John Hawkins, who began the trade in 1562, he left England with 100 men and 3 ships, his first point was Sierra Leone where he captured 300 slaves and sold them in Hispaniola, on his return his ship was full of goods like such as hides, ginger and sugar the queen gained interest in him and the two became business partners, the royal family slowly got into the slave trade and on the third voyage Hawkins took along Sir Francis Drake and Sir Walter Raleigh who also developed to be great slave traders. The Duke of York also through the queen joined the trade and he used to get his initials, DY, branded onto the left buttock or breast of each of the 3000 slaves who were his and he sold them to the Caribbeans. Business was booming and in the 17th and18th century slaves population in the British Caribbean was approximately 428,000 out of a population of 500,000 (Kitson 87). Due to the growth of slave trade, the royal family decided to create a company that would control slave trade and completely abolish the private slave traders; for this reason the Royal African Company was established. The Company transported an average of 5000 slaves per year, between 1680 and1686, and received annual grants from parliament of about  £90,000. King Charles II was a major a shareholder, and hence maintained the Royal family involvement in slavery. The Royal African Company had agents in Virginia to whom slaves were delivered, they were given a seven-percent commission on sales, some of the major players in trade were John Page, Colonel Nathaniel Bacon and William Sherwood were all prominent Virginians who served as factors, agents or representatives for the Company (Miers Klein 102; Spooner 87). Private traders were not pleased with this and pardoned the court to be allowed to continue with the trade of human cattle, however in 1698 parliament approved private traders to participate in the slave trade as long as they paid a 10% duty on English goods exported to Africa. Business went bad for the company, since private traders overtook it. Many factors led to the fall of the company some of them were: the Company was not achieving a profit and had to borrow money to pay dividends, the planters were always complaining that the company was not able to supply enough slaves and the demand was overwhelming, hence they argued that the monopoly be abolished so that more slaves could be imported. Eventually, the Company, which was always heavily patronized by the Stuart monarchs, fell out of favor when James II was deposed and William and Mary came to the throne this led to the abolishment of the company because it was no longer valid. The company though continued slave trade at small scale levels until 1731; it abandoned the trade and started trafficking of ivory and gold dust. Charles Hayes (1678-1760), mathematician and chronologist was sub-governor of Royal African Company till 1752 when it was dissolved. Its successor was the African Company of Merchants (Solow Engerman 214). Liverpools Bristol and London benefited greatly from this trade, it was booming and in the 17th century Liverpools first slave ship transported 220 slaves to Barbados and sold them for  £4,239, this was less than  £20 per slave. In addition, Liverpool had 8 major slave traders who together could transport 25,820 that worked out around 50-550 per ship. However, England signed the Treaty of Utrecht with Spain in 1733, which granted England monopoly of the Spanish slave trade for 30 years as England promised at least 144,000 slaves at the rate of 4,800 slaves per year. In 1772 Lord Mansfield came to proclaim it illegal to remove any person forcibly from England, though this did not make any big change because many of the major politicians were deeply involved with slavery. For example, Richard Pennant who was Liverpools Member of Parliament from 1777 to 1790, owned 8,000 acres of sugar plantations and over 600 slaves in Jamaica. Similarly, three out of 41 councilors in Liverpool wer e slave ship owners or major investors in the slave trade and during the years of 1787 and 1807, all 20 mayors who held office in Liverpool financed or owned slave ships. The slave trade was abolished in 1808 over 100 years after the British Empire became involved in slave trading, the Trans-Atlantic slave trade was abolished within the Empire and also in the United States. However it was not until 1827 that Britain declared the slave trade illegal, and in 1833 slavery was abolished throughout Europe, the Emancipation Act went through British parliament. It still took another 11 years until 1838 before slavery was fully abolished within the British Empire. The new system however gave some  £20,000, to the planters as compensation although nothing was awarded to any former slaves. The system even made things worse for the former slaves due to the high taxes on smallholdings, high rates for licenses on small traders and contracts to shackle the laborers to the large plantations; hence they were forced to continue working in arduous conditions on the plantations. In 1844 there was labor shortage and this led to the introduction of indentured labor from another of Britains colonies, India. The Indian laborers made conditions worse for former slaves as they undermined any attempts to get better working and living conditions through strikes. By 1917, 145,000 Indians had been transported to Trinidad and 238,000 to Guyana. Jamaica was also affected with around 39,000 immigrants. The only island not affected was Barbados. It evident that the slave trade led to the growth of the populations of Europe and America while those of Africa remained stagnant. Revenues from slavery were used to build Europe and Americas economies and especially the industrial revolution was funded by the profits from agricultural activities which were done by the slaves. Scholars have argued that Britains industrial development is owed to slavery and that Britain thrives on slavery wealth. Some also have claimed that by the time it was completely abolished its importance was long gone and its abolishment was an advantage for Britain, some though think differently and argue that slavery was useful to the end. In 1787, the first anti slavery movement was formed The Society for the Abolition of the Slave Trade. The first countries to petition against slavery were Cuba and Jamaica, United States followed suit and later on Britain, Portugal and in some other parts of Europe. The Religious Society of Friends (Quakers) was the leading movement in Britain that called for abolition of slavery, the movement was joined by many and began to protest against the trade, but they were opposed by the owners of the colonial holdings. Denmark was the first country to ban slave trade through a parliamentary legislation in 1792, which took effect in 1803. In 1807, Britain banned the trade but not slavery itself, although the slave trade had become illegal, slavery remained a reality in British colonies. Wilberforce himself was convinced that the institution of slavery should be entirely abolished, but he also knew there was little political will to do so by the politicians. The Emancipation Bill was taken to parliament, it was supposed to officially abolish slave trade in Britain if passed, and it gathered support and received its final commons reading on 26 July 1833. Slavery was to be abolished planters would be well compensated; slaves on plantations were required to remain for a further six years. Those who petitioned for abolition argued that slavery made Africans to go into constant wars so that they could capture prisoners who would be sold as slaves to meet the ever growing demand for slaves. People avoided details of the middle passage issue because it would have caused great animosity and only talked about the massive deaths it caused and hence the need to an end of slavery. They also argued that despite the conditions at sea the whole ordeal of slave trade was grueling and had to stop immediately. The trade also led to the birth of the black social identifies and European superiority, which led to the slow development of the African race. They however agreed that the trade was important for the stability of the economy which was obviously not important than human rights. The debate over slavery went on for decades before abolition was finalized. Davies (86) observes that The Royal Navy, which then controlled the worlds seas, moved to stop other nations from filling Britains place in the slave trade and declared that slaving was equal to piracy and was punishable by death. They forced other nations to quit the trade to so as to protect their economy and also make their colonies uncompetitive. Other European countries were left with no option but to stop and when that happened the British navy took its supremacy to the west coast so as to secure the sea and they were stationed there for the next 50 years. Action was taken for African leaders who refused to stop slave trade activities. Antislavery treaties were signed all over Africa by 50 leaders (Boddy-Evans 10; Carlos Kruse 291). In conclusion Englands involvement in the slave trade as viewed from the National Gallery in London, slave trade was a respected occupation then and many of the London merchants who were taking almost 3/4 of the sugar imported from the West Indies lived in South London in Blackheath. It can be said Europe and America are built on funds made through the sale of Africans ancestors because they labored and toiled on the plantations to many of the banks in this countries today and so are the their families. Slavery is not over but entrenched at the heart of Londons wealth. In 1998, UNESCO designated August 23 as International Day for the Remembrance of the Slave Trade and its Abolition. Since that occurrence, a number of events surrounding the recognition of the effect of slavery on both the enslaved and enslavers have come to pass. At the World Conference against Racism, South Africa, African nations demanded a clear apology for slavery from the former slave-trading countries. Some nati ons were willing to do so but some refused such as the United Kingdom, Portugal, Spain, the Netherlands, and the United States. The countries feared that they would be asked to pay compensation. Apologies on behalf of African nations, for their role in trading their countrymen into slavery, also remain an open. On November 27, 2006, British Prime Minister Tony Blair made a partial apology for Britains role in the African slavery trade. However, African rights activists denounced it as empty rhetoric and it did not address the issue like it should. The apology was just mere talk and they say he should have not even said it. On August 24, 2007, Ken Livingstone (then Mayor of London) apologized publicly for Londons role in the slave trade. You can look across there to see the institutions that still have the benefit of the wealth they created from slavery, he said pointing towards the financial district, before breaking down in tears. He said it was still haunted by the memories of sla very. Jesse Jackson praised Mayor Livingstone, and added that reparations should be made. On January 30, 2006, Jacques Chirac (the then French President) said that 10 May would henceforth be a national day of remembrance for the victims of slavery in France, and when marking the day in 2001 when France passed a law recognizing slavery as a crime against humanity. On July 30, 2008, the United States House of Representatives passed a resolution apologizing for American slavery and subsequent discriminatory laws. The language included a reference to the fundamental injustice, cruelty, brutality and inhumanity of slavery and segregation (Howard 21).

Volatile Environments: Meaning To The Organization

Volatile Environments: Meaning To The Organization The organization exists in order to achieve a goal. To reach this purpose, it has to evolve in an environment with which it interacts. This environment implies all external elements that have the potential to affect the organization. Some elements have direct impact on the organization while others do not. Today the environment is changing so fast that it becomes increasingly volatile. In fact, it creates uncertainty. Thus, some opinions state that this changing environment represents great threats for the organization. However, other opinions see the volatile environment as an opportunity for the organization to innovate. Based on these considerations, this paper analyzes the different sectors of the external environment, highlights the way they influence the processes of the organization and demonstrates how they make up threats or opportunities for the organization. Part 1. The environment The external environment of the organization is made up of several sectors. Scholars state that: for each organization, ten sectors can be analyzed. These sectors can be all the outside institutions or forces that have impact to organizations ability to reach its goal. Organization has to interact with the market sector, the industry, the government and the financial institutions. It also has to cope with the economic conditions. Organizations need to get human resources, and adequate technology. All of these components imply the external environment. This external environment is not static. The elements with which organization works are quite dynamic. They change all the time. Most of the time, it is very hard for organization to even predict the change rates. Now, what are the characteristics of these elements? How volatile are they today? The Market Nowadays, customers are becoming increasingly advised. From day to day, they are arming with extensive information and they are being more resistant to stimuli. The clients want goods and services customized to their needs and their interest for a particular product can be abruptly shifted. Moreover in the context of the globalization, markets and technologies are more and more interconnected. Then, it is not easy to handle all the variables that motivate the choice of the customers. The industry It describes a particular business activity (for example, the software industry). This sector has a life cycle. This cycle shows an image of the changes observed in the industry over time. The life cycle is not static. It has several stages: birth stage, growth stage, shakeout stage, maturity stage and decline stage. Birth Growth Shakeout Maturity Decline (Exhibit 1) During the first stage, organizations seek to develop new services or goods. Then the services or the good gain customer acceptance and begin to grow rapidly. It is the second stage. The third stage is the most fragile. When the growth becomes visible, many organizations will enter the industry. Thus, the environment can be more agitated. During the fourth stages, the sector becomes more stable. Finally, during the last stage, the activities are quite slow. Most of the time, the life cycle changes very fast. When competitors, through advertising and new services or products, react with aggressiveness; instability occurs. The government In the government sector, several aspects can be analyzed. The political aspect makes up an important force. In many countries, changes in political arena may cause high uncertainty in the environment. In reality, these changes are not the main problems; in themselves. The issue is the way in which they occur and the outcomes they produce. In most countries, there are changes in political arena but the environment still stays more or less stable. The other aspects in the government sector are taxes, laws and regulations. In many government designs, they are all intertwined. Change is inherent to the government sector. The issue is when it occurs abruptly. For example, when a rupture suddenly happens in the political arena, it may create chaining effects on the whole environment and make it very unstable. The Financial and Economic conditions Every single manager knows that the world economy is intertwined. An economic crisis of a country may affect the economy of other countries. A recent example may be the recession in the United States. Many countries in the world have been hit by the effects of this crisis. Another example is the European crisis. A financial disequilibrium in few European countries cause great turbulences in the zone. Then it is clear that the influence of the intertwined economy cannot be neglected. During this decade, the world has known several financial and economic crises. The stakeholders have made a lot of efforts to boost the global economy. But, much remain to be done. According to the Global Financial Stability Report (IMF October 2010), despite the ongoing economic recovery, the global financial system remains in a period of significant uncertainty. The banking system still faces up complex situations. In mature credit markets worldwide, the total losses are very important. To keep themselves alive, the banks have to get additional capital. Thus, the environment is still risky. Many other variables such: Stock market, unemployment rate and inflation have to be taken in considerations. These variables broadly depend on the financial and economic conditions. The human resources In the global economy, highly qualified human resources make up a potential source of comparative advantage. They play a great role in the economy. The human resources represent valuable assets in the business environment. Today, scholars even talk about human capital. The idea is not to consider the human being as a machine which only provides services to organization. The approach is to have a better understanding on how the human skills can be an important booster for the economy of the 21st century. This sector broadly depends on universities outcomes. Nowadays, the world is changing so rapidly that the universities should do more efforts to produce high developed human resources. That is to say, these competencies have to fit to the reality of the changing world. Most of the times, the shifts are very fast. In this case, the universities usually take more times to respond. It does not mean that they are ineffective. The problem is that the universities, themselves, have to cope with many complex variables. There are a lot of challenges in the human resources sector. While these resources become scare, the law of demand, in the labor market, will be applicable. The technology The technology is becoming essential for the well-being of the global economy. The technology affects the way information is treated, the way enterprises produce and the way people communicate. Since the world has become a small village, the information technology makes up a mainstay in business sector. The evolution of the internet makes the exchanges easier among people. Nowadays, it is possible to buy anything from anywhere. People do not need to travel for some meetings anymore. Web-conference allows us to communicate with high definition video and high quality sound. Finally, every single person knows that the technology plays a great role in the world. However, the evolution of the technology is so fast that it is becoming difficult to handle it. The changes are often done abruptly. Mostly, we do not even have time to react. The technology we use today will be rapidly obsolete tomorrow. Moreover, the technology creates a virtual world that sometimes contains a lot of security issues. We can conclude that technology is useful but this sector makes up a high speed rail which often stuns managers. Nowadays, there is evidence that the external environment is not stable at all. The markets become more agitated; the industrys stages run faster; taxes, laws and regulations cannot be handled by the organization, the financial and economic conditions make up uncertainty, the human resources are scarce; and the technology is advancing at an incredible pace. These considerations are far from being alarmist analyses. They only describe the atmosphere in with todays organizations evolve. Now, how does such volatile environment influence the process of the organization? Part 2. The influence of volatile environment on the Organization (threats) Considering that the organization is not an isolated entity, it is important to understand how it interacts with the environment into which it evolves. To have a better understanding of this interaction or the way the external elements influence the process of the organization, it is essential to know about the field of activity and the model of management adopted by the organization. Generally, organization may adopt traditional management or modern management. Nowadays, people even talk about post-modern management. In the traditional management theory, the organization elaborates proprietary knowledge. It uses this knowledge to extract advantages. Since this information is essential for its growth, the organization protects this knowledge and tries to make sure that it is not accessible by any other entities. To communicate with the external environment organization has to use official channels. In a few words, we can say that the organization puts more emphasis on its internal activities. Despite this strategy, it is clear that the influence of the volatile environment still affects the processes of the organization. Let us analyze more deeply some of the external elements (threats); considering the traditional model of management. As we have mentioned it above, the customers gain more power than ever in the market. This compels the organization to share information and to response in a short time. But the way which the traditional management shapes the organization does not allow this latter to be as flexible as possible. Then, it becomes harder for the organization to catch the expectations of the customers. When we pay more attention to internal activities than to the customers, they go elsewhere. In an industry where the competition is aggressive, it is very painful for a traditional management to hold on. This model shapes the organization as an autonomous entity. The traditional management does not allow information and resources sharing. Thus, it becomes very difficult for an organization which adopts this model to compete in a context of globalization. Today, a new approach of competition is born. To be competitive in an environment where the resources are scarce, the organization has to develop relationships with other organizations. That is to say, the organization has to have a dynamic and an opened structure to survive. No organization can evolve in quarantine. Thus, we can conclude that an agitated industry may deadly affect the organization. The progress of the technology makes up one of the threatening elements that affect the process of a traditional management. Nowadays, to survive in a global environment, organizations have to open themselves to the technology. Because, Markets, technologies, and organizations are becoming increasingly interconnected, (Richard L. Daft, Understanding the Theory and Design of Organizations). Moreover the digital workplace created by the advanced technology is a big challenge for the traditional model. Now we understand how the volatile environment can challenge the traditional management, it is important to see the degree of influence of these perturbations on an organization which adopts the modern approach of management. Today, many organizations adopt a new model of management. Organizations have a new approach for identifying, collecting and storing intellectual capital; in some words, a new way of working in order to achieve its goal. COMING SOON !!! Elaboration of How does the volatile environment influence the processes of the organization (the new approach of management)? How does the volatile environment make up opportunities for the organization?